Sales & Marketing

The Top Email Marketing Software for Small Businesses

Email marketing has become a vital tool for businesses to keep in touch with their customers and promote their products or services. However, with so many email marketing software options available, it can be tough to decide which to choose. Today, we're going to look at the three best email marketing software options for small businesses - Mailchimp, HubSpot, and Constant Contact.

We'll explore the benefits and drawbacks of each and help you make an informed decision on which one will be the best fit for your small business.

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Why Your Small Business Needs to be Using Email to Reach Customers

In today's digital age, social media has taken the marketing world by storm. However, small businesses need to be aware that relying solely on social media is not always the most effective way to reach their target audience. That's where email marketing comes in. By sending customized, targeted emails directly to their subscriber list, small businesses are able to better connect with their audience and drive conversions.

Unlike social media, emails cut through the noise and can deliver tailored content that speaks directly to a customer's needs and interests. So, if you're a small business looking to improve your marketing strategy, incorporating email marketing can help you get in front of your audience more effectively than social media. Let's check out three of the top email marketing software:


Mailchimp has established itself as one of the top contenders when it comes to email marketing. It offers a user-friendly interface and a range of features that are perfect for small businesses. One of the biggest advantages of Mailchimp is that it offers a free plan, which is great for small businesses that are just starting.

The platform allows businesses to create attractive email templates and customize their content to fit their audience's interests. It also comes with a variety of analytics tools to track campaign performance. However, the drawback of Mailchimp is that when subscribers increase, so does the monthly subscription cost.


HubSpot is not just an email marketing software but a complete CRM solution. Its all-encompassing suite offers features for marketing, sales, and customer service. Nonetheless, the email marketing features are exceptional. The platform features an integrated drag-and-drop email builder, which allows users to build and schedule emails with ease.

HubSpot also comes with advanced analytics tools that provide businesses with a higher level of insight into their email campaigns' performance. However, HubSpot is relatively pricier than some other email marketing options.

Constant Contact

Constant Contact is well known for the ease of use and simplicity it offers to small business owners. The platform has a user-friendly interface and is a good choice if you just want to send emails without getting into the technicalities of email marketing.

Constant Contact features email templates, lists, and even social media sharing options. The analytics dashboard gives you an insight into how your campaigns are performing. However, Constant Contact lacks the advanced automation features and customization options that some of the other email marketing software offer, and the pricing is relatively higher.

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Top Email Marketing Features to Look for

When choosing email marketing software, it's crucial to consider the following top features:

  1. Ease of Use: Look for a user-friendly interface that does not require advanced technical skills. Drag-and-drop editors can make it easier to design professional-looking emails.
  2. Email Automation: This feature allows you to set up trigger-based emails or series of emails, saving time and ensuring consistent communication with your customers.
  3. Segmentation: Good software will allow you to segment your audience based on their behavior, interests, location, etc. This helps in personalizing your emails and enhancing the relevance of your message.
  4. A/B Testing: This feature allows you to test different versions of your emails (subject lines, content, call-to-action) to see what works best for your audience.
  5. Reporting and Analytics: A comprehensive analytical tool will provide insights into key metrics like open rate, click-through rate, bounce rate, etc. Some advanced tools also offer heat maps and performance comparison tools.
  6. Integration Capabilities: The software should easily integrate with other tools and platforms you use, such as CRM systems, social media platforms, eCommerce platforms, etc.
  7. Mobile Responsiveness: Given the increasing use of mobile devices, your emails must look good and function well on all screen sizes.
  8. Customer Support: Good customer support can be crucial, especially if you're new to email marketing. Look for providers who offer 24/7 support or have a robust resource library.
  9. Scalability: As your business grows, your email marketing needs will also grow. Choose a platform that can scale with you.
  10. Spam Compliance: The software should have built-in features to help ensure your emails comply with spam laws, including easy unsubscribe options and permission-based marketing practices.

Common Questions About Email Marketing

What metrics should I track, and how do I interpret them?

The key metrics to track and measure the success of your email campaigns are open rate, click-through rate, bounce rate, conversion rate, and unsubscribe rate. You can use these metrics to understand how effective your emails are in engaging customers. For example, if your open rates are low, it could mean that there's an issue with your subject lines or that your emails are not reaching the right people.

How Often Should I Send Emails?

It depends on your business and your audience. Generally speaking, it's recommended to send emails at least once a month, but you can experiment with different frequencies to find what works best for you. Keep in mind that sending too many emails could lead to unsubscribes or spam complaints.

What Is Email Automation?

Email automation allows you to send emails based on certain triggers, such as customer actions or behaviors. For example, you can set up an automated welcome email for new subscribers or a follow-up email after customers make a purchase. This helps in creating personalized and relevant experiences for your customers. Using email automation can help you save time and increase engagement with your customers.

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In conclusion, all three software options mentioned above serve small businesses well. Mailchimp is a good option for businesses starting with email marketing, as they have a free plan and an easy-to-use platform. HubSpot offers a lot of features that go beyond emails and is best for businesses that are looking to grow and are already established. Lastly, Constant Contact is ideal for businesses looking for a simple solution that does not require a lot of technical expertise to use.

Before making a decision, it's essential to consider your business needs and goals and choose an option that best fits them. This way, you can make sure that the email marketing software you choose is indeed the best fit for your small business. Find these tools and more to help support your business' growth through our partnership database.

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