Sales & Marketing

6 Tactics to Get Newsletter Subscribers for Your Small Business

In the world of email marketing, a newsletter is one of the most effective tools to keep in touch with your potential or existing customers. Newsletter subscribers are the ones who hold a genuine interest in your brand, product, or service and want to stay updated on your business.

Having a subscriber list is helpful for the growth of your small business. But how do you create and grow a substantial list? This guide covers 6 ways to get newsletter subscribers and why having a newsletter list is important for email marketing. Read on to learn more.

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1. Include a Sign-up Form on Your Website

The easiest way to get newsletter subscribers is to include a sign-up form on your website. You can add a sign-up form to your website by using a service such as MailChimp or Constant Contact. Be sure to place the sign-up form in a prominent location on your website, such as the home page or navigation, and make the form easy to fill out.

2. Offer a Discount or Freebie for Signing Up

Another way to increase sign-ups is to offer a discount or freebie for those who subscribe to your newsletter. For example, you could offer a 10% discount on all products purchased through your website for those who subscribe to your newsletter. Or, you could give away a free ebook or other digital product when people sign up for your newsletter.

3. Use Social Media

Using social media is a great way to promote your newsletter and encourage your followers to subscribe. Make sure to post about your newsletter regularly and include a link where people can sign up. You can also run social media ads promoting your newsletter, which can be very effective in getting new subscribers.

Related Reading: How to Grow Your Small Business With Instagram

4. Add a Link to Your Email Signature

If you send out regular emails, be sure to include a link to your newsletter sign-up page in your email signature. This is an easy way to promote your newsletter and increase sign-ups with minimal effort on your part.

5. Collaborate with Other Businesses

You can also collaborate with other businesses in order to increase sign-ups for your newsletter. For example, you could partner with another business in your niche and promote each other’s newsletters on your websites and social media accounts. Or, you could participate in joint webinars or other events where you promote each other’s newsletters to those in attendance.

6. Host a Contest or Giveaway

Contests and giveaways are also great ways to increase sign-ups for your newsletter. For example, you could host a contest on social media in which participants must subscribe to your newsletter in order to enter. Or, you could give away prizes such as gift cards or products from your business when people subscribe to your newsletter.

What Information Should You Collect on Your Newsletter Sign-up Form?

Your sign-up form should ask for basic information, such as the subscriber's name and email address, but you may also consider asking for additional information that can help you personalize your content and better understand your audience.

Consider asking subscribers to provide their interests or preferences, which can help you tailor your content to their specific needs. Depending on what type of business you have, you might want to ask for demographic information like age or location, which can help you understand who your audience is and how you can better reach them.

By collecting this information, you can improve your newsletter and better connect with your subscribers, ultimately driving more success for your business.

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Why a Newsletter List Important for a Small Business Owner

As a small business owner, having an email marketing newsletter list is crucial for several reasons. Firstly, it allows you to communicate with your customers and potential customers on a regular basis. This is especially important as it helps to keep your business top of mind and can result in increased sales.

Secondly, email marketing is an incredibly effective way to build and nurture relationships with your subscribers. By sharing useful and relevant content pertaining to your products and services, you can establish yourself as a trusted authority in your industry.

Lastly, email marketing is one of the few marketing channels that you can fully control. With social media algorithms constantly changing and organic reach decreasing, having a list of email subscribers gives you a direct line to your audience.

5 Tips for Creating a Successful Newsletter

Finding what works best for your newsletter audience will take some trial and error. Here are a few tips to help you get started:

1. Test out the length of copy in your newsletters

When it comes to newsletters, for some, less is more, while others enjoy longer, informative newsletters. This can vary greatly on the industry your business is in. If you are a retail shop, your copy may be shorter since you will have more images of your products. However, if your business is in consulting, you might include more detailed copy, sharing the latest trends with your subscribers.

2. Make it visually appealing

People enjoy visuals, so make sure your newsletter is easy on the eyes. Use plenty of white space, headlines and bullets to help make it easier to scan and read. And, of course, including images or infographics will help to break up the text.

3. Use an engaging writing style

Write in a style that is friendly and easy to read. Avoid using jargon or overly technical language, and make sure your sentences are concise and free of errors. If you are struggling with writer's block, tools like, can help you improve your content.

4. Include a call to action

Your newsletter should have a clear purpose, whether it’s to promote a new product or service, drive traffic to your website, or simply keep your customers updated on what’s going on with your business. Make sure there is a call to action in every article so that your readers know what you want them to do. These actions will vary on your industry and the content of your email, but here are a few examples below.

Example call to actions to use:

  • Request a free consultation
  • Get a quote
  • Follow us on social media
  • Read the guide
  • Claim your discount
  • Download the resource
  • Book an appointment
  • Visit our site
  • Start shopping
  • Subscribe to our podcast

5. Keep it regular

Consistency is key when it comes to newsletters. Your readers will appreciate knowing when they can expect to hear from you, so try to stick to a regular schedule. Whether it’s monthly, bi-weekly, or even quarterly, setting (and sticking to) a schedule will help keep your newsletter top of mind.

Start Growing Your Newsletter List Today

Growing a substantial newsletter subscriber list is an essential step in email marketing. By implementing these 6 tactics, you’ll be on the right path to growing your subscriber list, connecting with your audience, and driving your small business toward growth. Looking for more advice on marketing your business? Make sure you subscribe to our newsletter to get our latest tips on growing and funding your business. (See what we did there?) Subscribe now.

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