Buying a Business

9 Things to Consider Before Purchasing an Existing Business

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Are you an aspiring business owner looking to invest in an already-existing business? Purchasing a pre-established venture can be a great way to realize your entrepreneurial goals with less strain and risk than starting something from scratch. But don’t jump headfirst into the process without doing due diligence first – there are many factors to consider before investing in a preexisting business. To help guide you as you embark on this potentially lucrative journey, here are the things that you should think about before purchasing an existing company!

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How to Purchase an Existing Business

The process of buying a business should be undertaken with meticulous planning and careful consideration. Here's a general step-by-step guide to follow:

  1. Identify Your Interests: Understand your skills, passions, and experiences. This will help you narrow down the type of business that you'd be successful in running.
  2. Search for Businesses: Use online marketplaces, business brokers, industry publications, or networks to find businesses for sale that align with your interests.
  3. Screen Potential Businesses: Conduct a preliminary analysis of the businesses that catch your attention. Look at factors like their financial performance, market position, and potential growth opportunities.
  4. Due Diligence: Once you have a shortlist, dig deeper into the chosen businesses. Review their financial records, customer base, supplier contracts, and other important documents.
  5. Valuation: Assess the worth of the business using various methods such as cash flow analysis, asset valuation, or industry multiplier techniques.
  6. Negotiations: If the business appears promising and the valuation seems fair, negotiate terms with the seller.
  7. Purchase Agreement: Draft a mutually agreeable purchase agreement detailing the terms of the sale, the purchase price, and the responsibilities of each party.
  8. Obtain Necessary Funding: Make sure that you have the necessary capital, either through savings or by obtaining financing. Careful planning and thorough research are essential when purchasing an existing company to increase your odds of making a smart investment!
  9. Closing the Sale: Once everything is in place, close the sale. This usually involves signing the purchase agreement, transferring funds, and handing over control of the business.

Remember, this is a broad guideline, and the specific steps might vary based on the size and nature of the business and the country's rules and regulations where the business is located. It's always advisable to seek professional advice from lawyers, accountants, and business brokers to ensure a successful purchase.

Related Reading: Need funding to purchase an existing business? Check out our guide, What is a Business Acquisition Loan & How to Buy an Existing Business, to get started!

9 Things to Consider Before Purchasing an Existing Business

The process of buying a business is complex and should not be rushed. To make sure that you're making the right decision, here are 9 things to consider before investing in an existing company.

The Reason for Sale

One of the first things you should consider when purchasing an existing business is the reason for the sale. Understanding the motivations behind the current owner's decision to sell can provide valuable insights. If the current owner is retiring or moving on to a new venture, that may be a good sign. However, if the owner is selling due to financial difficulties or poor performance, that may be a red flag. It’s important to do your due diligence and find out as much as possible about the business before making an offer.

The Financial Health of the Business

Another essential thing to consider is the financial health of the business. You should review the business’s financial statements for the past few years to get an idea of its revenue and expenses. Take a closer look at the profitability and stability of the business. Request copies of any tax returns filed by the business to gain further insights. If the business is not profitable or has a lot of debt, it may not be a wise investment.

The Condition of the Business’s Physical Assets

In addition to the financial aspects, you should also inspect the physical assets of the business, such as its equipment, inventory, and real estate. Assessing the condition of these assets is crucial as it can impact your future expenses. If these assets are in poor condition, it could cost you a lot of money to replace or repair them. Additionally, if the business leases its space, you will need to factor in the cost of a new lease when considering your purchase price.

The Business’s Reputation

The reputation of the business plays a vital role in its success. Find out what customers and employees think about the business. Are they satisfied with the products or services? Do they have any complaints? A good reputation can help you build trust and attract customers, while a bad reputation can be hard to overcome. Therefore, it’s essential to ensure you’re buying a business with a positive reputation.

The Competition

Understanding the competitive landscape is crucial before purchasing an existing business. Research and identify who else is selling similar products or services in your area and what their prices are. Analyzing the level of competition can give you valuable insights into the market dynamics. If there is a lot of competition, it may be difficult for your business to succeed. However, if there are few competitors, that may present an opportunity for you to fill a niche market.

Existing Legal Liabilities

In your due diligence process, it's important to assess any existing legal liabilities of the business. Review contracts, agreements, and any ongoing legal disputes. Understanding the potential legal risks involved will help you make an informed decision and avoid any unexpected legal complications.

Experienced Employees

Buying an existing business usually means inheriting a team of experienced employees who understand the company's operations. This not only saves you the time of hiring and onboarding new staff but can also provide valuable insights into the business's day-to-day procedures and customer relationships. Moreover, these employees could have good relationships with suppliers, clients, and regulators, which could benefit the business.

Market Entry Speed

Buying an existing business allows for quicker entry into the market. Unlike starting a new business, which requires time to develop products, conduct market research, and secure customers, buying an established business allows you to hit the ground running. This can be particularly beneficial in competitive markets where speed is of the essence.

Risk Mitigation

Starting a business can be risky, with many unknowns and variables that can affect success. In contrast, buying an existing business can mitigate some of these risks. The business has a proven model, an existing customer base, and a record of profitability, reducing the uncertainty associated with starting a new venture.

Remember, these reasons can make buying an existing business an attractive option, but it's essential to conduct thorough due diligence and consider your own entrepreneurial goals before making a decision.

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Pros and Cons of Buying an Existing Business

Buying a pre-existing business is a major decision that should not be taken lightly. As with any opportunity, there are pros and cons to consider before taking the plunge. We explore some of those considerations below so that you can make an informed decision when deciding whether or not buying an existing business is the right choice for you.


  • Established Operations: An existing business comes with a functional infrastructure, including employees, suppliers, and operational processes, saving you the time and effort of setting up everything from scratch.
  • Customer Base: Acquiring a business means inheriting its existing customers. This can provide immediate revenue and a foundation on which to build.
  • Financial History: An existing business has a track record, which can be helpful in securing loans and attracting investors.


  • Hidden Problems: There may be issues not evident during the purchasing process, such as debts, poor employee morale, or a bad reputation that you'll have to deal with.
  • Higher Initial Investment: Buying an existing business can require more capital upfront than starting a new one.
  • Flexibility: While an established business provides a blueprint, it can be challenging to implement new ideas or changes as it may disrupt the existing operations or alienate customers.

Remember, the decision to buy an existing business should be made after thoroughly evaluating all the factors involved, including your own capabilities and preferences. It's often helpful to seek professional advice to ensure a good fit and a good deal.

Related Reading: 8 Essential Questions to Ask When Buying a Business

Need Funding to Make Your Purchase?

By taking these steps, you can ensure that you make the right decision when buying an existing business. Investing in a business can be a rewarding experience, but it requires careful research and planning. With the right approach, you can find success as an entrepreneur and start experiencing the benefits of owning your own business. If you need funding to make your purchase, check out the Fundid Capital Marketplace - a platform designed to connect business owners with potential lenders, providing access to the capital you need to acquire an existing business. New call-to-action