Sales & Marketing

5 Smart Tips for Sustainable Business Growth

As a small business owner, you know there’s no such thing as overnight success. Sustainable business growth is a steady and often challenging journey – one that requires thoughtfulness, dedication, and perseverance. However, with the proper guidance and resources, this endeavor can become less daunting. Here are 5 smart tips to help ensure your business reaches its full potential in an efficient way while avoiding common pitfalls along the way.

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#1. Know Your Audience

A key step to growing your business is to understand who your target market is. What are their needs and wants? What are their demographics? Once you have a clear and defined understanding of your target market, you can start to develop marketing and sales strategies that will appeal to them.

Knowing your target audience can also help you make informed business decisions, such as what products or services to offer and how to price them. With this knowledge, you can refine your business strategy and avoid costly mistakes. So, take the time to research and get to know your ideal customer. This helps you to build a loyal customer base and increase your chances of success in your small business. 

#2. Invest in Marketing

One of the smartest things you can do for long-term business growth is to invest in marketing. Marketing helps to create awareness of your brand and can attract new customers. Additionally, effective marketing can help to build customer loyalty, which is essential for long-term growth. There are a variety of marketing channels you can use to reach your target market, so it’s important to find the one that best suits your business.

Related Reading: How to Grow Your Business on Instagram 

Marketing Tools to Support Your Growth:

  • Canva: Create your social media posts, design your website, and take print advertisements to the next level with Canva. They make it easy to design anything without having to be a designer. Try Canva Pro for free today! 
  • Jasper: Running out of ways to talk about your services or product offerings? Let Jasper help you break through writer's block! Whether you are creating a blog post, social media campaign, or marketing nurture, Jasper can provide you with fresh insights. Try Jasper for free with a 7-day trial. 
  • Mailchimp: Keep your customers engaged with thoughtful marketing emails through automation. Mailchimp makes it easy for small business owners to deliver personalized emails to keep prospects and customers engaged in promoting loyalty and growth. Get started with a free plan to see for yourself! 

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#3. Invest In Your Employees

Investing in employee training is another smart way to promote long-term business growth. When your employees are properly trained and feel valued, they’re more likely to be productive, efficient, and excited about taking part in growing the business. When employees are well-trained they are more likely to be satisfied with their jobs, which can help to reduce turnover and save money in the long run. 

Related Reading: Employee Benefits Small Business Owners Can Offer

Resources for Employee Training: 

  • Coursera: Upskill your employees and provide them with training programs that are aligned with their roles. With Coursea, you can get access to hands-on, single-session training programs from industry experts. Create your free account today and find programs for your employees. 
  • LinkedIn Learning: Give your employees access to 16,000+ online courses taught by real-world professionals to help them learn in-demand skills. Try LinkedIn Learning free for one month!

#4. Focus on Customer Retention

Another smart tip for long-term business growth is to focus on customer retention. It’s much easier and cheaper to keep existing customers than it is to attract new ones. Therefore, it’s important to make sure your customers are happy and satisfied with your product or service. You can do this by regularly collecting feedback and making improvements based on what your customers are saying.

Tools for Customer Retention: 

  • Typeform: Collect customer feedback easily with Typeform! Get more data—like signups, feedback, and anything else—with forms designed for your small business. Start a free plan and start collecting feedback to improve your business and retain your customers!
  • Google Workspace: With Google Workspace, you can use their forms to collect customer feedback. If you are already using Google Workspace for your business, setting this up won't be an additional cost. If you need to claim your business email domain, get a 14-day free trial and explore all that Google Workspace has to offer.

Related Reading: 7 Benefits of Google Workspace for Your Small Business

 #5. Create Efficient Operations

As a small business owner, it's essential to find ways to streamline your operations, reduce costs, and increase efficiency to boost overall productivity. The good news is there's a lot you can do to help boost operational efficiencies within your business, even with limited resources.

One way to achieve this is by leveraging technology and automation to streamline tasks like data entry, email marketing, and inventory management. Another approach is to implement standard operating procedures (SOPs) to ensure consistency and reduce errors in everything from customer service to accounting.

Additionally, delegating responsibilities to capable team members can help ensure that each task is handled efficiently and effectively. Implementing these strategies requires careful planning and execution, but doing so can help put your small business on the path to sustained success.

Find the Tools You Need to Grow Sustainably Through Fundid

Crafting a smart strategy for sustainable business growth is a key priority for thriving businesses. While there isn't a magic bullet solution, the five tips outlined in this blog post can jumpstart your journey to increased market share and profits. When exploring tactics and tools to implement, consider the insights of experienced partners who can bring value and help set you up for success. Find exclusive discounts through our Growth Partner database on the tools you need to grow your business. 

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Editor's Note: This blog was originally published on December 30, 2020, and has been updated for accuracy and comprehensiveness.