Sales & Marketing

12 Marketing Tools for Your Small Business

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When it comes to marketing your small business, having the right tools can make all the difference. From email marketing platforms to social media scheduling software, there are many options out there. But how do you know which ones are the best for your business? That's where reviewing your tech stack comes in.

By taking a closer look at the tools you're currently using and assessing their effectiveness, you can determine whether or not they're helping you reach your goals. From there, you can identify any gaps and explore new tools that might better suit your needs. In this guide, we will review some of the top marketing tools to help your small business grow efficiently.

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Email Marketing Tools for Your Small Business

If you're a small business owner looking for an effective and cost-efficient way to communicate directly with your subscribers, email marketing is definitely worth considering. With this approach, you can reach out to your customers with personalized messages, exclusive promotions, and important updates with just the click of a button. Thankfully, there are plenty of email marketing systems that are both user-friendly and affordable:

These three are particularly popular with small business owners. They offer a range of features, from customizable templates to email automation tools, that can help you get the most out of your email campaigns. Whatever your business goals may be, email marketing can help you achieve them with ease and efficiency.

light bulb green icon Fundid's Top Pick: When it comes to managing customer relationships and email marketing, small businesses need tools that are effective, affordable, and easy to use. And that's where HubSpot comes in. Designed specifically for small and growing businesses, HubSpot offers a suite of CRM and marketing tools that are optimized to help businesses make meaningful connections with their customers. With intuitive features like contact management, lead scoring, and personalized email campaigns, HubSpot makes it easy for businesses to stay organized and engaged with their customers. Get started for free!

Design Tools for Your Small Business

As a small business owner, having a consistent brand across all marketing channels is one of the most important things you can do to establish credibility and build trust with your audience. That's why it's crucial to invest in a good design tool.


As a professional design tool, Figma offers a wealth of features that make it an ideal choice for creating high-quality designs ranging from website layouts to social media posts. With its ability to help you maintain consistency in your branding and design, the software is a great choice for designers looking to create websites and social media posts that stand out. However, it is important to note that Figma may be better suited for those with some level of experience in designing. It does have a learning curve, but the results are well worth the effort. If you are a beginner, there are plenty of resources to help you get started on Figma, and with a little practice, you can create beautiful designs that will help your brand stay ahead of the curve.


On the other hand, Canva is an excellent tool for beginner designers. With easy-to-use templates and drag-and-drop capabilities, even those with little to no design experience can feel confident in creating professional-looking designs. As a well-known and trusted tool in the design industry, Canva has made it its mission to help businesses of all sizes create beautiful and consistent designs that will help their brand stand out. Whether you're looking to create a new website, post on social media, or design a new logo, Canva is the perfect place to start.


And if you're in need of a complete brand overhaul, 99designs is an excellent option to consider. With a network of talented freelance designers, you can get a custom brand design that perfectly captures the essence of your business and appeals to your target audience. By investing in these tools and services, you can elevate your brand and create a cohesive visual identity that sets you apart from the competition.

Marketing Automation Tools

As a small business owner, one of the most valuable things is time. With so many different tasks to manage and only so many hours in a day, it's important to find ways to automate parts of your business wherever possible. This is especially true when it comes to marketing. The good news is that there are many great marketing automation tools available that can help you streamline your processes and save you a lot of time. From scheduling social media posts to creating email campaigns, automating your marketing efforts can free you up to focus on other areas of your business. Here are some of the top marketing automation tools to consider for your small business:


If you're looking for a way to take your small business to the next level, HubSpot is one of the top tools you should be considering. With HubSpot, you can automate your email marketing campaigns, ensuring that your customers always receive timely and relevant content. And if someone takes a specific action on your website, such as filling out a contact form or clicking on a certain product, you can even set up automated responses to help streamline your workflow. Additionally, HubSpot lets you schedule your content and social media posts ahead of time, so you can stay organized and consistent with your messaging. Whether you're just starting out or looking to upscale your marketing efforts, HubSpot has the tools you need to succeed.


If your business's primary focus is on social media marketing, scheduling your posts is an essential strategy to maximize engagement and maximize your reach. SocialBee is a great option if you are looking to schedule your social media posts. With SocialBee, you can draft and schedule content across multiple social media platforms, monitor and analyze post-performance, and collaborate with team members. This valuable tool saves you time and allows you to focus on producing quality content that engages your audience, driving traffic, and increasing your social media presence. If you're looking for an effective, efficient, and easy-to-use social media scheduling platform, SocialBee is a great option to explore.

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Content Creation Tools

Content can include some of the topics we have already covered, like social media and email marketing, but it also includes blog posts, infographics, videos, podcasts, webinars, ads, etc. It's important to pick channels that will help you reach your target audience; remember, your time is valuable, and if your target audience isn't listening to podcasts or on Twitter, you don't need to spend time and money on those channels! But as always, there are tools to help you streamline your content creation - let's dive in.


For any business, content creation is an essential part of the marketing strategy. However, creating content without proper planning and research is like shooting in the dark. This is where the importance of keyword research comes into play. It helps you to understand what people are searching for and create content around those topics. Even if you have a small business, conducting keyword research can give you an edge over your competitors. Moz is a great tool that can help you search for keywords relevant to your business. With its user-friendly interface, you can easily find relevant keywords and create a content strategy that aligns with your overall business goals. Whether you're a seasoned content creator or starting fresh, using Moz to conduct keyword research can help you create engaging content that resonates with your audience.

Jasper AI

Jasper AI is an artificial intelligence-powered writing tool that can be a game-changer for small business owners looking to create compelling content for their marketing campaigns. With Jasper AI, you can save valuable time on content creation while ensuring the quality of your content. By simply inputting a topic or keyword, Jasper AI can generate high-grade content from scratch, saving you precious hours that can be allocated to other areas of your business. It's a powerful tool that makes content creation accessible to all, even those who may not have the expertise or time to create content from scratch. In short, Jasper AI is the perfect solution for small business owners looking to scale their marketing efforts without sacrificing quality or time. Start a free trial today.


Buzzsprout is a top-rated podcast hosting service that can help you get started. With its user-friendly interface and helpful resources, Buzzsprout makes it easy to create, publish, and promote your podcast. One of the benefits of using Buzzsprout is its ability to distribute your podcast to popular listening platforms such as Apple Podcasts, Spotify, and Google Podcasts. Additionally, Buzzsprout provides analytics to help you track your audience engagement and optimize your content. If you're serious about starting a podcast, Buzzsprout is an essential tool to consider.


With Visme, the process of creating captivating content has never been easier. From infographics and videos to presentations and more, Visme offers a wide variety of content creation tools that allow you to maintain your branding and stand out from the competition. Whether you're looking to increase traffic to your website or simply boost your online presence, Visme has got you covered. With intuitive and user-friendly features, you'll be amazed at how quickly you can create professional-looking content that engages and informs your target audience.

Explore More Marketing Tools to Support Your Business Growth

The reality is that there are many more marketing tools available that we couldn't cover in today's guide. From web hosting solutions to writing services, there are tools to support practically every step of your marketing strategy. If you're looking for more - or just getting started - the best way forward is to explore and research marketing tools and find what works best for you. Search for more tools through our Growth Partner database to open up even more possibilities!

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