Business Guides and Tips

What These Four Women Did Right When Starting their Businesses

Starting a business can sometimes be a shock to the system. Many women have excellent, innovative ideas when creating an enterprise of their own. It takes a lot of work to undo internalized misogyny and believe in yourself as a woman.
Allow us to share the stories behind four women who believed in themselves, did their homework, and didn't take "no" as an answer. Here are four success stories of women business owners:

Greta Thunberg

Thunberg was still a young person when she began to get big, beautiful ideas about becoming a climate activist. Her first steps included attending demonstrations, marching in protest rallies, and joining organizations. Then, she contacted other individuals who were as concerned about this movement as she was.

Before long, Greta felt her efforts were lengthier than originally imagined when she began her journey. Her idea was to plan a school strike. When most of her fellow students were making excuses for not striking, Greta decided she was responsible for being a leader. She says that once she focuses on something, she goes all in. And the world has witnessed just that.

Brenda Cascio

When Brenda Cascio found herself at the end of her 40s, it was 2006. At the time, Brenda had a fine arts degree and was an on-again, off-again painter. She put plenty of work time into helping her husband run his dental practice, but could feel the pull of forming her own business.

Then an exciting opportunity came along, so she and her daughter started GB Design House. Their idea was to create customized weddings, which grew into an all-around design studio that eventually produced over a million dollars in sales annually. They have planned and designed celebrity weddings, and worked with fashion brands such as Miu-Miu, Neiman Marcus, and Lululemon Athletica.

Almost ten years later, Ms. Cascio's business has found its legs. Brenda tells other women that they're never too old to start a thriving business. Finally, she adds that potential entrepreneurs must not compare their careers with anyone else, no matter their age.

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Sophia Amoruso

Ms. Amoruso got her start when she began rummaging through racks of second-hand clothes at thrift stores. She came up with the idea of selling her vintage wares on eBay using her personal social media site on Myspace for promotion and selling. What set Sophia apart from some other women was that she took a chance and pursued a money-making proposition. Her drive led her to become the founder of the fashion company Nasty Gal and Girlboss Media.

Sara Blakely

Spanx, the world's most popular slimming-wear, was the brainchild of Sara Blakely. One day, Sara ended her day job selling fax machines door-to-door when she decided to go down a different path. She took $5,000 out of her savings account to start a company and worked her way to incredible wealth. She is now one of our favorite, successful women business owners.

In 2020, Blakely's net worth was over $1 billion, according to Forbes. Her advice to budding entrepreneurs is:

"The only failure you will face is not trying."