Fundid Announcements

Introducing the New Fundid Brand

Written by Fundid | Apr 29, 2022 7:00:00 PM

At Fundid, we are on a mission to to empower business owners on their growth journey by simplifying business finance & access to capital. Businesses with under 10 employees make up 80% of businesses in the United States. Traditional financial solutions are limited for these companies so we are focused on helping create solutions for this community. 

With that in mind it was time for a change. We needed a brand that was bold, bright, and up for the challenge; and we are excited to share our new look with you.

What We Rebranded

Simplifying business finance and supporting growth is at the root of everything we do. We needed a brand that encompasses our core values: growth, empowerment, authenticity, guidance, belief, and inclusivity.

New Logo

Using a custom lettering, we created a new logo that incorporates growth right in the name, with a leaf over the "I." 

New Colors

Our color pallet has been updated to include bright and vibrant accents of green apple and pumpkin. The deep green paired with these bright accents provides a fun and exciting energy to our website and platform. 

Redesigned Website

When incorporating our new brand colors, logo, and design elements into our website, we wanted to highlight real business owners in our imagery and not just stock photos of business owners. We teamed up with a local photographer in Missoula, Montana where our headquarters is based, to start an ongoing project of highlighting the business owners in the area to use on our website and in our marketing materials.

Why It Was Time for a Rebrand

Any business that has been around for a while knows it needs to continually grow and evolve to meet the unique needs of its customers. Fundid has been growing and evolving over the last two years, and in that time, we realized it was time for a change in our branding.

At our core, we are still the same mission-driven Fundid, but with our rebrand, we took the time to reflect on who we are as a company, how we can best support the community we want to serve, and how our brand should convey our mission. 

The Future of Fundid

Many businesses with 10 or fewer employees are underserved by traditional lenders, however, capital can be the key to unlocking business growth. At Fundid, we help business owners access the capital they need to grow and thrive by:

  1. Launching Fundid Capital to help businesses get easy and quick access to the capital to grow. 
  2. Creating the first business-building card. Our card, which is slated to go live later this year, will be the first business-building card that extends credit to businesses with less than ten employees and creates a clear path to business growth. You can join the waitlist!
  3. Building the go-to platform to simplify business finance. Even though there are many grants and programs available to businesses, all too often, that information is siloed and difficult to find. To solve this problem, we built the Grant Marketplace and created the Grant Match Program to simplify the process and help business owners find grants that match specific needs. 
  4. Creating educational articles to help simplify business finance for business owners. We also host webinars with industry experts to dive even further and provide opportunities to answer questions big and small about business finances.

Fundid Capital

We launched Fundid Capital in the spring of 2022. With Fundid Capital, you will be able to get offers for business capital from multiple funders. You can apply for capital for your business based solely on how your business is performing and its financial history. You will not have to give a personal guarantee or have a personal credit check conducted. 

Business-Building Card

Coming in the summer of 2022, we will be launching the Business-Building Card. This will give business owners access to capital through an expense management card. Allowing them to have better control over their cash flow while giving them the capital they need to grow and flourish with no annual fee! Business owners can get the Business-Building Card based on the financial performance of the business without requiring a personal credit check. Join our waitlist.

Same Fundid, New Look

Fundid is still the same company you know and love; we just have a new brand that aligns with our values. We continue to help connect business owners to the capital and resources they to grow and thrive.

Are you looking for a financial solution built with business owners in mind? Fundid is re-imagining how businesses get the funding they need to grow. Get started by exploring your options with Fundid Capital or join our Grant Match Program to get grants that match your business.