How to Write a Business Plan: 6 Simple Steps for Success

As is commonly said in the business arena, “Failing to plan is planning to fail.” Creating a business plan is the very first step to being a successful entrepreneur. You need to pay attention to details to ensure you come up with a reliable actionable plan, which will also help avoid financial complications that often arise. How do you write a business plan?

Typically, a business plan can be categorized into a traditional business plan, which is more detailed, or a lean startup business plan, which serves as a thumbnail sketch. Regardless of the plan you want to create, there are essential factors you need to consider to develop the ideal business plan.

Learn how to create a successful business plan in six simple steps:

1. Executive Summary

This is the first section of your business plan where you outline the ​key points of your plan​. It typically includes background information about your business, mission and vision, capital, competition, management, competitive advantages, and so on. Pay attention when writing this section as it will determine whether investors take an interest in your business. Additionally, ensure your executive summary is succinct (ideally 2-3 pages). Many professionals write this part last to ensure it summarizes everything included in the plan.

2. Business Description and Overview

This is where you get into details about your company. You may include your products or services, present and future business outlook, and of course, a brief history. Make sure to mention how you intend to solve a problem through your business in the face of competition and economic contingencies.

It is important you focus on the core of your business to make your plan comprehensive and attractive. This may include mentioning the top talent you have to get you started, the uniqueness of your business, and the target market.

3. Product and Services

Under this section, you should talk about everything pertaining to the ​products and services​ you provide. For instance, if selling a product, mention whether you are the manufacturer, your production process, availability of material, and how you will handle

inventory. Also, make sure to include patents and trademarks, as well as information on whether you intend to offer a new product or service in the future.

4. Market Analysis

Your business plan will also entail how you intend to approach the market. Here, you need to address topics such as market analysis, customer relationship, customer service, advertising, etc. This is the section where you indicate the factors that make your business different from competitors, your marketing strategies, and current and future customer trends.

While writing this section, keep in mind financiers want to work with differentiators who are authentic and able to see things that others don't see. Therefore, make your market analysis comprehensive and detailed enough to ensure you capture all important issues.