What These Four Women Did Right When Starting their Businesses

Greta Thunberg

Thunberg was still a young person when she began to get big, beautiful ideas about becoming a climate activist. Her first steps included attending demonstrations, marching in protest rallies, and joining organizations. Then, she contacted other individuals who were as concerned about this movement as she was.

Before long, Greta felt her efforts were lengthier than originally imagined when she began her journey. Her idea was to plan a school strike. When most of her fellow students were making excuses for not striking, Greta decided she was responsible for being a leader. She says that once she focuses on something, she goes all in. And the world has witnessed just that.

Brenda Cascio

When Brenda Cascio found herself at the end of her 40s, it was 2006. At the time, Brenda had a fine arts degree and was an on-again, off-again painter. She put plenty of work time into helping her husband run his dental practice, but could feel the pull of forming her own business.

Then an exciting opportunity came along, so she and her daughter started GB Design House. Their idea was to create customized weddings, which grew into an all-around design studio that eventually produced over a million dollars in sales annually. They have planned and designed celebrity weddings, and worked with fashion brands such as Miu-Miu, Neiman Marcus, and Lululemon Athletica.

Almost ten years later, Ms. Cascio's business has found its legs. Brenda tells other women that they're never too old to start a thriving business. Finally, she adds that potential entrepreneurs must not compare their careers with anyone else, no matter their age.